Carinity Aged Care

False and sensational allegations were made against a Carinity Aged Care facility located in a regional Queensland location. This resulted in substantial reputational damage to the organisation and presented a significant risk to future operations amongst the facilities within Queensland.

Bluegrass was tasked to advise on managing the issues, and on an active leadership strategy to rebuild trust in the Carinity Aged Care brand and regain confidence amongst Carinity Aged Care communities.