FCA Australia – Jeep

Jeep Talk

In the face of an unprecedented social media attack, a response strategy was developed to build a better informed and engaged Jeep community by creating an online customer, stakeholder and public engagement platform ‘Jeep Talk’ using authentic video, photo and narrative content.

The approach provides FCA Australia with a pathway to navigate issues in a transparent and public manner. It heralds a shift for the major car brand which has seen significant growth in recent years and now has a sizeable mature customer base.

Visit talk.jeep.com.au